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随着互联网络的覆盖,新媒体时代已经到来,传播成为一种新兴的文化,它所产生的能量是传统理念下的教育的百倍甚至千倍,因此,传播积极的思想和文化,必须借助有效途径加强传播与宣传。卫生思想政治文化,主要涉及医院卫生单位的政治思想教育、医德医风、文明创建、行业文化、优质服务、党建群团等等方面。网络就是当下开放性极强的最佳传播方式,业已成为推进医疗卫生文化建设的一种全新的大众传播平台。本文试从现状与挑战、构建形式、发挥作用三方面阐述新媒体形势下推进卫生思想文化网络传播阵地建设,开辟卫生舆论宣传新渠道。
With the Internet coverage, the era of new media has arrived and dissemination has become a new culture. The energy it produces is a hundredfold or even a thousand times higher than that under the traditional philosophy. Therefore, to spread positive thoughts and cultures, we must make effective use of effective Way to strengthen communication and publicity. Health ideological and political culture, mainly related to the hospital health unit of political and ideological education, medical ethics, civilization, industry culture, quality service, party building groups and so on. The Internet is the best way to spread the world today, and it has become a brand new platform for mass media to promote the development of medical and health culture. This article tries to elaborate the status quo and challenges, form and function of three aspects of new media situation to promote health ideology and culture network communication position, open up a new channel of public health advocacy.