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要夺得90后市场,需摈弃传统冰冷的、割裂的运营,用心与他们交流,并与他们建立共同价值观。从“90后”这个标签诞生开始,这一群体就被社会投入太多关爱,也赋予了众多属性。国家统计局数据显示,2015年全国90后人口总量达2.11亿,占全国总人口的15.5%。我们不得不承认,消费时代骤然巨变,而90后消费者,将是下一轮商业追逐战的必争之地,有人甚至明言—得90后者,得下一个黄金10年的话语权。
To win the post-90s market, it is necessary to abandon the traditional cold and fragmented operations, carefully communicate with them, and establish common values with them. From the birth of the label “90s”, this group has been given too much love by the community and given many attributes. National Bureau of Statistics data show that in 2015 the total population after 90 as 211 million, accounting for 15.5% of the total population. We have to admit that the consumer age has suddenly changed dramatically. After 90 consumers will be the next battleground for commercial chase. Some even make it clear that the latter will get the next golden 10-year right to speak.