时至今日,电视对人们生活的影响显而易见,这种独特的文化形态已经深深地嵌入我们的日常生活,它的影响可以说不亚于人类文化史上的任何一次巨大革命,它以“强大的传播威力、高度的逼真性和即时性”形成了“电视时代的一种文化情势和氛围”。然而,在这个大众传播领域,文化转型理念及其商业经营模式广泛渗透的情况下,激烈的媒介竞争不可避免,打 Nowadays, the influence of television on people’s life is obvious. This unique cultural form has deeply embedded in our daily life. Its influence can be no less than any great revolution in the history of human culture. The power of communication, a high degree of realism and immediacy “formed a” cultural situation and atmosphere in the television era. " However, in this area of ​​mass media, where the concept of cultural transformation and its business management model are extensively infiltrated, the fierce media competition is inevitable.