涉外公关与异文化公众交往，最大的沟通障碍是文化方面的障碍。语言是文化的载体，不了解语言背后的文化差异，很容易导致言语失误，所以公关人员在涉外交往中要圆满地完成信息沟通的任务，必须对异国公众的文化背景有较为深入的了解，这就要求涉外公关人员具有“移情”和“文 Foreign public relations and intercultural public exchanges, the biggest obstacle to communication is the cultural barriers. Language is the carrier of culture. Without knowing the cultural differences behind the language, it is easy to lead to verbal mistakes. Therefore, public relations personnel should satisfactorily complete the task of information communication in foreign affairs and must have a deeper understanding of the cultural background of foreign publics. It requires foreign public relations officers have “empathy” and "text