“频道品牌化”是以增强频道核心竞争力为目标的综合战略,它以频道为一个基本单位来经营,重在频道品质、品味和品格,节目酝酿、推销与播出的各个环节都融入到频道的品牌创造和总体利益中,在统一的目标下统一运作,以提高媒体的整体竞争力和核心竞争力。这个“统一目标下的统一运 ”Channel Branding “ is a comprehensive strategy aimed at enhancing the core competitiveness of channels. It operates on a channel as a basic unit, focusing on channel quality, taste and character, all aspects of programming, marketing and broadcasting Into the channel’s brand creation and overall interests, unified operation under the unified goal to enhance the overall competitiveness of the media and core competitiveness. This ”unified goal under the unified transport