互联网的勃兴使每一位持有移动智能终端的人都具备了成为主播的充分条件,一个泛主播时代已然降临。在新媒体平台的助力下,“打赏”“付费订阅”等方式也使原有的主播价值发生了变化。本文从主播范畴的变化出发,描述了新时代背景下主播价值的更迭,并通过对主播价值体现方式的分析,探究提升主播传播价值和节目价值的有效途径。 The booming of the Internet makes everyone who possesses the mobile intelligent terminal have the sufficient condition to become the anchor. A pan-broadcast era has already come. With the help of the new media platform, the value of the original anchor has also changed due to the ways of “rewarding”, “paying subscriptions” and so on. Based on the change of anchor category, this paper describes the change of anchor value under the background of new era. By analyzing the expression of anchor value, this paper explores the effective ways to enhance the anchor’s broadcasting value and program value.