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美孚公司早在1880年登陆上海后,1906年又在北京前门一条街上开展“送你一盏美孚灯,让你常打油”的营销活动,最先把“洋油”引进中国市场。如今,美孚并不满足它是中国国内最大润滑油供应商的地位,在香港青衣、天津南江、上海太仓相继投资建厂生产润滑油等汽车用品,仅在中国内地的投资额目前就达1.5亿美元,用美孚高级管理层对此举动的说法就是:“20年或50年的长线投资”。精明的决策者把砝码放在了下个世纪。市场服务、技术支援、人才
As early as 1880, Mobil Landing in Shanghai, in 1906 and again in Beijing in front of a street “to send you a Mobil lamp, so you often hit the oil ” marketing campaign, the first to “foreign oil” into the Chinese market . Today, Mobil does not satisfy that it is China’s largest supplier of lubricants. Tsing Yi, Tianjin Nanjiang and Shanghai Taicang have successively invested and built factories in the production of lubricants and other automotive products. Currently, their investment in mainland China alone amounts to 150 million US dollar, Mobil senior management of this move is: “20 or 50 long-term investment ”. Shrewd policy makers put the weight in the next century. Market services, technical support, talent