地方突发事件敏感,媒体如何应对?统一宣传口径,做好党委和政府的喉舌,当然是一条原则。但是,当事件不能顺利解决,媒体是否可以另辟蹊径,从第三方角度,找出根源,以有效方法化解情绪,从而起到四两拨千斤的作用,为政府分忧?《德州晚报》在处理有关出租车事件中进行了一些尝试,积累了一些经验;也为政府部门更有效地利用好舆论工具提供参考。 Sensitive to local emergencies, the media how to deal with? Unified propaganda caliber, party committees and government agencies to do the mouthpiece, of course, is a principle. However, when the incident can not be solved smoothly, can the media find another way from the perspective of a third party to find out the root causes and to resolve the emotions in an effective manner, thus playing a resolute and defensive role in resolving the government’s worries? The “Texas Evening News” dealt with the taxi incident Some attempts have been made and some experience accumulated. It also provides reference for government departments to make better use of public opinion tools.