《广告周刊》6月刊特别报道在过去四年里,孩之宝的销量增加了10亿美元,2016年第一次达到50亿美元。而数字化是成功的关键,例如,通过与技术公司合作,孩之宝的销售广告——主要是即时冲动购买——带来销量增长。同时,它的实体店也因为数据定向重新焕发生机。营销顾问David Deal说,孩之宝已经成为一个媒介品牌,它掌握了构建线上线下社区的艺术。孩 In the last issue of Advertising Weekly, the monthly issue of Hasbro increased by $ 1 billion in the past four years, reaching $ 5 billion for the first time in 2016. Digitization is key to success. For example, Hasbro’s sales advertising, primarily through instant impulse buying, has been driven by sales growth in partnership with technology companies. At the same time, its physical stores are revitalized by data targeting. David Deal, a marketing consultant, said Hasbro has become a media brand that has mastered the art of building an online, offline community. child