通过对绿色包装材料的材料特性进行分析,论述了按照环保要求的三类绿色包装材料的不同视觉与触觉肌理特征、人的情感与心理体验等,诠释了一种绿色材料之美,从而扩展了绿色包装材料的应用与研究领域,强调包装设计师对每一种绿色材料的个体选择应具有充分的情感认知性,倡导一种绿色包装文化与包装情感。 By analyzing the material characteristics of green packaging materials, this paper discusses the different visual and tactile texture characteristics, the human emotion and psychological experience of the three types of green packaging materials according to environmental requirements, expounds the beauty of a green material and expands the green The application and research field of packaging materials emphasize that packaging designers should have full emotional cognition for each individual choice of green materials and advocate a kind of green packaging culture and packaging emotion.