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江都市场猪鬃制裘厂座落在闻名全国的“猪鬃之乡”——郭村镇庄桥村.该厂在市场竞争中智勇双全,牢牢把握国际猪鬃市场之舵.使企业之船载着享有“软黄金”之称的天然猪鬃飘洋过海.1994年,这个厂销售额突破亿元,利税突破千万元,创汇突破千万美元,成为江都市的“明星企业”和出口创汇先进企业.培育规模优势 确立市场地位市场是企业的载体.企业在市场中有无地位、地位高低,决定着企业的前途与命运.而企业没有一定的规模,就经不起市场的波涛骇浪,在市场上就没有一定的地位.这是厂长庄能培的切身体会.为了确立企业在市场中的地位,近年来,他们千方百计通过内联外引扩大企业规模.一是组建集团.1994年3月,该厂作为一个村办企业用150万元兼并购买一个建厂30年之久的国营企业,联合镇、村10余家猪鬃厂组建了市(县)级猪鬃集团.积极筹建省级猪鬃集团.他们充分发挥集团的聚合作用,使生产能力扩大了三分之一.二是多边合作.他们依靠传统的优势,疏通多种渠道,先后与北京、上海、江苏、浙江、贵
The Jiangdu Market Pisciac Plant is located in Zhuangqiao Village, Guocun Town, which is known as the hometown of pigskin in the country known throughout the country. The factory is wise and brave in market competition and firmly grasps the rudder of the international pig market. The natural bristle called “soft gold” floats across the sea. In 1994, this factory’s sales exceeded 100 million yuan, profits and taxes exceeded 10 million yuan, and the foreign exchange earned exceeded 10 million US dollars, becoming a “star enterprise” and a leading enterprise for foreign exchange earnings through exports. Cultivate the advantages of scale establish the market position The market is the carrier of the enterprise. The enterprise has the status and the position in the market, which determines the future and fate of the enterprise. Without the certain scale, the enterprise cannot withstand the rough waves of the market. There is no definite position in the market. This is the personal experience of the factory director Zhuang Nengpei. In order to establish the position of the enterprise in the market, in recent years, they have done everything possible to expand the scale of the company through inline foreign investment. The first is to form a group. 1994 3 In July, the plant was used as a village-run enterprise to acquire a 30-year-old state-owned enterprise with 150 million yuan in mergers and acquisitions. The city (prefecture)-level pig breeder group was established in more than 10 pigshoe factories in the town and village. Actively preparing for the establishment of provincial-level pigskin group. They gave full play to the group’s polymerization and expanded their production capacity by one-third. Second, multilateral cooperation. They relied on traditional advantages to clear multiple channels, successively with Beijing, Shanghai, Jiangsu, Zhejiang, and Guizhou.