一年一度的春节临近,消费者的钱袋子鼓起来,消费的欲望也涨起来,于是各路商家“八仙过海,各显神通”,在这个寒气逼人的季节展开了一场如火如荼的消费者争夺战。而其中最为商家所青睐的战术之一就是——有奖销售。可是,有奖销售是把“双刃剑”:若用得好,消费者乐得大把掏钱,中奖 The annual Spring Festival approaching, the consumer’s money drums up, the desire to consume rose, so the business of “Eight Immortals cross the sea, each supernatural”, launched in this cold season in full swing consumer competition war. One of the tactics most favored by the merchants is prize-winning sales. However, the prize sale is the “double-edged sword”: If used well, consumers are willing to pay a lot of money, winning