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以消费者参与为核心,品牌退居幕后,帮助消费者把做公益的门槛降低。联合利华小行动大不同是比较特殊的品牌,它不售卖自己固定的产品,更多的是要推行一种可持续的生活理念和生活方式。企业在履行社会责任的时候,怎么摆脱企业唱独角戏,而消费者只是围观的尴尬局面?换句话说,怎样才能让做好事变得更有趣。联合利华作为全球性的企业,每天都有21亿的消费者在世界各地使用我们的产品,从产品的生产到使用的整个环节当中,对环境产生的影响很大,所以联合利华全球在2010年
To consumers as the core, the brand retreat behind the scenes, to help consumers reduce the threshold for doing public welfare. What makes the Unilever Little Move different is the special brand, which does not sell its own fixed products, but more to pursue a sustainable lifestyle and lifestyle. How to get rid of the corporate uni-versity when the corporate social responsibility is fulfilled, and the consumer is only the embarrassing situation of the crowd? In other words, how to make the good can be made more interesting. As a global company, 2.1 billion consumers use our products around the world. Unilever has a great impact on the environment from the production to the use of the product. Therefore, Unilever year 2010