1,全球移动服务订购渗透率将超过100%。Strategy Analytics数据显示,全球无线市场服务订购数的增长依然强劲,服务渗透率在2014年年中将超过100%,但无线业务收益增长将更加难以实现,全球规模停留在一万亿美元左右。在这一高渗透率的环境中,运营商将越来越多的转向以深耕细作的方式通过有效的市场细分和挖掘分析来推动收益增长。对于某些运营商而言,转向增长更强劲的全球市 1, global mobile service subscription penetration rate will exceed 100%. Strategy Analytics data shows that the number of wireless service subscriptions in the global wireless market is still strong. Service penetration will exceed 100% by mid-2014, but wireless business revenue growth will be more difficult to achieve and global scale will remain at about one trillion U.S. dollars. In this highly-penetrated environment, operators are turning more and more to driving revenue growth through effective market segmentation and mining analytics in a pillars. For some operators, the shift to more robust global markets