包装是指将某种具有保护功能的物质包裹在产品之上,避免产品受损、便于运输,这是产品包装的基本功能,而随着社会的不断发展以及人们对美的追求的不断的提高,设计的概念也渐渐地引入产品包装之中。对于产品的包装设计来说,其是在实现包装的基本功能之上,通过添加色彩、线条等设计元素使产品变得更加漂亮。这样不但能够更好的展示产品,还能够带来一定的经济效益。正是因为这样的情况,我们就必须要加强对产品包装设计中的色彩功能的研究。 Packaging refers to the protection of a certain kind of material wrapped in the product above, to avoid damage to the product, easy to transport, which is the basic function of product packaging, and with the continuous development of society and people continue to improve the pursuit of the United States, The concept of design is also gradually introduced into the product packaging. For the product packaging design, it is in the realization of the basic functions of packaging, by adding color, lines and other design elements to make the product more beautiful. This will not only be able to better display the product, but also bring some economic benefits. It is precisely because of this situation, we must strengthen the research on the color function of product packaging design.