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王韧的“如何做好新闻舆论工作”一文指出,在传媒时代和信息社会,不论你是否喜欢,媒体和舆论已经必须被高度重视。如果对媒体及其特点没有正确的认识,那么很可能你就把怨气撒在记者身上,对工作不利。如何成功、妥善、有效地引导和掌控舆论,已经成为执政党建设的一项重要内容。
Wang Ren’s article, “How to Do a Better Job of Public Opinion,” pointed out: In the media age and in the information society, whether you like it or not, the media and public opinion must already be given the highest priority. If you do not have a correct understanding of the media and its characteristics, chances are good that you are putting grudges on journalists and doing bad work. How to successfully, properly and effectively guide and control public opinion has become an important part of the building of the ruling party.