在市场竞争日益激烈的环境下,由于消费者的需求不断变化,科学技术日新月异,产品生命周期大大缩短,所以,不断进行开发新产品是企业生存与发展的战略选择。同时,由于新产品开发过程的代价高昂、企业资金的短缺、外部环境的限制增多及开发时间的加快,所以,按照科学的新产品开发程序进行工作,就显得尤为重要。据美国的市场调 Under the environment of fierce competition in the market, due to the ever-changing needs of consumers, the ever-changing science and technology, and the greatly shortened product life cycle, continuous development of new products is a strategic choice for the survival and development of enterprises. At the same time, it is particularly important to work in accordance with the scientific new product development process because of the high cost of new product development processes, the shortage of corporate funds, the increase of external environment constraints and the acceleration of development time. According to the U.S. market adjustment