随着市场经济的日趋完善,报业竞争日益激烈和读者对文化需求的提高,报纸副刊面临着严峻的挑战和考验。企业报虽然偏安于企业内部,没有充分感受到市场竞争的残酷,但社会上各种文艺、娱乐类报纸的蜂拥出现,版式、栏目的不断创新,对企业报的副刊是一个很大的冲击。再则,现代传播媒 With the increasingly perfect market economy, the increasingly competitive newspaper industry and readers’ increasing needs for culture, newspaper supplements face severe challenges and tests. Although the enterprises reported that they were biased in their enterprises and did not fully feel the brutal competition in the market, the flocking of all kinds of arts and entertainment newspapers in the society, the continuous innovation of layouts and columns, were a big blow to the supplement reported by the enterprises. Then, the modern media