一、商标权、企业的字号（或商号）、商誉在工业产权中的位置和相互关系。 商标是识别不同商品或服务生产者、提供者的标志，商标权是商标法律调整的内容，属于知识产权的范畴。在我国及其他国家，商标注册都是实行国家注册。在相同、类似商品或服务上排斥两个以上不同所有 First, the trademark right, the company's name (or firm), goodwill position in industrial property rights and interrelationships. Trademark is to identify different goods or services, producers, providers logo, trademark is the trademark law to adjust the content, belong to the scope of intellectual property. In our country and other countries, trademark registration is the implementation of state registration. Exceeded two or more different things on the same or similar goods or services