随着旅游业的快速发展,中国高星级酒店的数量不断增多,面对的市场竞争也在不断加剧,中国高星级酒店要想在竞争日益激烈的市场中取得进一步的生存、发展,做好市场营销工作是一个关键点。本文在强调高星级酒店市场营销重要性的基础上,从把握市场、广告策略以及公共关系三个方面详细分析了高星级酒店的市场营销策略。 With the rapid development of tourism, the number of high-star hotels in China is constantly increasing, and the market competition in the market is also aggravating. If China’s high-star hotels want to further survive, develop and do business in an increasingly competitive market Good marketing is a key point. Based on the importance of high-star hotel marketing, this article analyzes the marketing strategy of high-star hotel in detail from the aspects of market, advertising strategy and public relations.