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文章分析了广告、媒体与受众之间的关系,结合图表和数据分析现代平面广告的发展前景,从经济、科技和媒体多个方面论述了现代平面广告与互动性设计融合的缘由,进而分析了体验经济和数字时代对现代平面广告的影响以及变化的趋势,提出了互动性设计与平面广告融合的可行性,以此拓展传统媒介平台,并在平面广告的媒介中发掘更多具备科技水平的互动性设计。
The article analyzes the relationship between advertising, media and audiences, analyzes the development prospects of modern print ads by combining charts and data, expounds the reasons for the integration of modern print ads and interactive design from the aspects of economy, technology and media, and then analyzes Experiencing economic and digital age impact on modern print ads and the trend of change, put forward the feasibility of interactivity design and print ads integration, in order to expand the traditional media platform, and in the print media to explore more with the scientific and technological level Interactive design.