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《跨界》是一本改变思维方式的书,是一份有能力改变竞争格局、扭转企业命运的研究报告。跨界(CROSSOVER),正成为当今世界传媒的热词被反复提及,在不同的行业问被不断地实践,同时也日益成为全球化时代的一种潮流。跨界,指突破原有行业惯例、通过嫁接外行业价值或全面创新而实现价值跨越的企业/品牌行为,它能让一个企业通过转换生存空间而大放异彩,能让一个品牌在相对极短的时间内超越竞争对手迈上行业巅峰。
Cross-border is a book that changes the way you think. It is a study that has the power to change the competitive landscape and reverse the fate of your business. Cross-border (CROSSOVER) is becoming a hot word of the media in the world today. It is repeatedly mentioned in various media and is constantly being practiced. At the same time, it is increasingly becoming a trend in the globalization era. Cross-border refers to the business / brand behavior that spans value through grafting outside of industry or through total innovation, which allows a business to shine through the conversion of living space and allows a brand to be relatively short Time to surpass competitors to enter the pinnacle of the industry.