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目前绝大部分媒体和研究都持有这样的观点:微博解放了大众的话语权,使得一般民众拥有了更多的话语表达机会,令社会话语权趋于平等。笔者对此却存在疑问,究竟微博在话语权平权方面的作用如主流观点所言,还是只是一种乌托邦式的美好假象?本文通过一系列的调查分析发现,普通用户在微博环境下的话语权实际上处于劣势地位。微博等社交平台的出现,并非是一次对大众传播已有规则框架的彻底破坏,而只在旧框架下的一次重新洗牌,普通用户难以在微博环境下获得充分的话语权。
At present, the vast majority of media and research hold the view that Weibo has liberated the public’s right to speak, making the general public have more chances to express themselves and social discourse tends to be equal. However, I doubt that there is any doubt as to whether Microblogging’s role in discourse right-level rights is still a kind of illusion of utopian beauty. Through a series of surveys and analyzes, we find that ordinary users’ The right to speak is actually at a disadvantage. The emergence of social platforms such as Weibo is not a complete destruction of the existing regulatory framework for mass media. Instead, it only shuffles cards under the old framework once again, making it difficult for ordinary users to obtain sufficient voice in the Weibo environment.