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爱为广告煲汤的老莫在评析美林香槟小镇的报纸广告时总结“7宗最” 1.“最”怕无策略 2.“最”怕无主题 3.“最”怕无原创性 4.“最”怕无话题性 5.“最”怕杂乱无章 6.“最”怕多言 7.“最”怕无动于衷如果按照老莫的“7宗最”来严格量刑的话,恐怕大部分的房地产广告都该就地正法,死而后已了。不想做法官,也无意于做律师,我只想就美林香槟小镇一案,对房地产广告圈常见的弊病做一次公开的诉讼。可以说,美林香槟小镇正是避免犯下以下罪行,才成就了它的《7宗醉》:
Love for the advertising soup old Mo in the analysis of the Merrill Lynch champagne town newspaper ads summed up the “7 most” 1. “most” afraid of no strategy 2. “most” afraid of no theme 3 “most” afraid of no originality 4 Most “afraid of no topic” 5. “Most” afraid of chaos 6. “The most afraid of more than 7.” Most “afraid of indifferent If according to Laomo” 7 most “to strict sentencing, I am afraid most of the real estate Advertisements should all go to Fa-rectification and die. I do not want to be a judge nor do I want to be a lawyer. I just want to make a public lawsuit about the common shortcomings of the real estate advertisement circle in the case of Merrill Lynch Champagne Town. It can be said that the Merrill champagne town is to avoid committing the following crimes, it achieved its ”7 drunk":