论文部分内容阅读
(一)近年来,电信运营商的产品研发重点聚焦在从网络运营商向综合信息服务提供商转型过程中的新产品填充上,大多采用跟随式研发策略,将市场上其他公司成熟的产品重新包装销售,既缺少用户调研也缺少创新,导致同质化竞争愈演愈烈。同时电信运营商习惯分业务、分产品垂直化运营,数据分散缺乏整合,没有从企业整体价值最大化的角度思考问题。例如,音乐、视频、动漫都是信息内容,电信运营商在不同基地运营,用户很难感知到信息的“综合”特征。随着移动互联网、大数据的兴起,
(I) In recent years, the telecom operators’ R & D focuses on the filling of new products during the transition from network operators to integrated information service providers, most of which follow a follow-up R & D strategy to re-market the mature products of other companies in the market Packaging sales, both lack of user research and lack of innovation, leading to the intensification of homogenization competition. At the same time, telecom operators are accustomed to sub-business, vertical operation of products, lack of integration of data dispersion, and do not think from the perspective of maximizing the overall value of the enterprise. For example, music, video and animation are all information contents. Telecommunication operators operate in different bases, and users have difficulty in perceiving the “integrated” characteristics of the information. With the rise of mobile internet and big data,