跨文化交际中产生的语用失误阻碍了学生正确地运用语言,是导致交际失败的重要原因。本文通过对语用失误深层原因剖析,发现造成语用失误的原因既有主观原因,又有客观原因。并针对以上问题提出在英语教学中,应注重培养学生的语用能力,减少或避免语用失误,从而进行成功有效的交际。 Pragmatic failures in intercultural communication prevent students from using the language correctly, which is an important reason for the failure of communication. Through the analysis of the underlying causes of pragmatic failure, this paper finds that the causes of pragmatic failures are both subjective and objective. In the light of the above problems, it is suggested that English teaching should focus on cultivating students’ pragmatic competence, reducing or avoiding pragmatic failures, so as to achieve successful and effective communication.