曾几何时,电影,这个诞生已过百年的、也曾令人难以忘怀的媒体,一度被广告界或营销界的专家们扔到了角落里,甚至被电视、报纸、广播、杂志等让诸多媒介专家谈起来津津乐道的四大媒体压在了最底层。然而,随着好莱坞文化的兴盛,电影也随之日益繁荣起来,时至今日,电影以它的普及程度和它的广泛、良好的群众基础向广告界、企业界和普通消费者说明了——电影是一座值得开掘的金矿!同时,我们能够看到,在国外,由于百余年的市场化运作经验,成熟的电影消费群体已经形成,电影制作公司和广告公司共同开拓电影市场的案例已经屡见不鲜。但是,中国的电影受到社会主义初级阶段市场经济环境的制约,走的是与国际电影运作方法不同的道路。与好莱坞大制作大回收的运作模式不同,中国的影业公司,应该如何走向国际,应该如何以自己的特色,拍出优秀的影片。影片也是一种商品, Once upon a time, the film, a media that had been around for a hundred years and was once unforgettable, was thrown into the corner by experts in the advertising or marketing fields and even talked to by many media experts such as television, newspapers, radio, magazines, Four major media relish up in the bottom. However, with the rise of Hollywood culture, the movie has also become more and more prosperous. To date, the film shows the advertising, business and ordinary consumers with its popularity and its extensive and well-established mass base - At the same time, we can see that overseas, due to more than a hundred years of market operation experience, mature movie consumer groups have been formed, the film production company and advertising companies to jointly develop the film market has been the case Commonplace. However, Chinese films are constrained by the market economy in the primary stage of socialism and take a different path from that of international cinema. Different from the operation mode of large-scale production and large-scale Hollywood production, how should China’s film companies go international, and how to make excellent films with their own characteristics. Video is also a commodity,