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新媒体时代,学术传播出现了诸如技术便利带来的学术传播全球化、定制化与实时化,传播与评价的大数据化、新媒体化;传播形态多样化、内容丰富化等新特征,这对学术期刊的流程、运营、监管、形态与评价等都提出新的挑战。学术期刊若能充分利用新媒体技术并与新兴媒体融合发展,切实以学术服务者的理念来推动自身功能转变,将会实现以学术期刊为核心的学术传播平台重构。实际上,在学者、学术信息、学术评价与受众共同参与建构的学术传播生态中,学术期刊作为传播者,本身即居于链接者的核心地位。强化学术期刊的这一地位,遵循关注学术需求,传播流程全程化;参与学术活动,传播过程开放化;拓展学术圈子,传播对象大众化的建构思路,才能真正建构起由学术期刊主导的学术传播平台,保持学术期刊在新媒体时代的学术影响力与生命力。
In the new media era, academic dissemination has emerged such as globalization, customization and real-time dissemination of academic communications brought about by technological conveniences, such as big data and new media for communication and evaluation, new features such as diversification and content enrichment Academic journals of the process, operation, regulation, shape and evaluation are all presented new challenges. Academic journals, if they can make full use of new media technologies and integrate with emerging media to promote their own functional transformation with the idea of academics, will realize the reconstruction of academic communication platforms with academic journals at the core. In fact, academic scholarship, academic information, academic evaluation and audience participation in the construction of the academic communication ecology, academic journals as disseminators, that is, who is living in the core of the link. To strengthen the status of academic journals, follow the academic needs, follow the entire process of communication; participation in academic activities, the process of open communication; to expand the academic circle, spread the object of mass construction of ideas, in order to truly build by the academic journals leading academic communication platform , Maintain the academic influence and vitality of academic journals in the new media era.