“第三终端”,作为一个新的概念,正不断地在医药界内人士的口中说出、耳边回响,但实际上“装在这个新瓶里的却是旧酒”。需要强调的一点是,言其“新瓶装旧酒”只是指“第三终端”所囊括的范围,即城市、城乡结合部以及农村地区的小诊所、卫生服务所、乡镇卫生院和民营卫生院等。这些药品实现销售的地方以前亦是受人关注,但因为点多、面宽、目标顾客少、运作成本高等原因,相关企业在此下的功夫远不如医院、零售药店的大,其更多的被视作前两类终端的补充。 As a new concept, the “third terminal” is constantly being spoken in the mouth of the pharmaceutical industry with its ears evoke. However, “the new terminal is actually installed in this new bottle.” What needs to be emphasized is that the term “old wine in new bottled water” refers only to the scope covered by the “third terminal,” ie cities, urban-rural integration departments, small clinics in rural areas, health clinics, township hospitals and private clinics Wait. The sales of these drugs have also attracted much attention in the past. However, due to the problems of more points, wider area, fewer target customers and higher operating costs, the related companies are far less able to do the work than hospitals and retail pharmacies, and more Be seen as a supplement to the first two categories of terminals.