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随着我国电视行业与互联网的不断进步,传统的电视观众所面对的媒体形式也越来越多,在这样的背景下,地方的电视台受到了来自于新媒体的压力,尤其是在新闻节目上,如何保证节目质量,吸引地方观众是值得探讨的问题。本文拟从海南三亚广播电视台电视新闻部工作出发,探讨如何在品牌文化与实际建设中形成品牌效应,希望能够为地方电视台的新闻节目品牌树立工作提供一定的参考意见。
With the continuous progress of China’s television industry and the Internet, traditional television audiences face more and more forms of media. Under this background, local television stations are under pressure from new media, especially in news programs How to ensure program quality and attract local audiences is a question worth exploring. Based on the work of TV news department of Hainan Sanya Radio and Television Station, this article attempts to discuss how to form a brand effect in the brand culture and actual construction and hopes to provide certain reference opinions for the establishment of the news brand of local TV station.