论文部分内容阅读
对任何一家跨国公司来说,中国这一世界上最大的潜在市场无疑有着巨大的诱惑和吸引力。抢占滩头,瓜分市场是他们梦寐以求的事。如何尽快地进人中国市场,充分利用中国的廉价劳动力创造价值,是各跨国公司实施全球化战略时必须考虑的主要因素。而直接参股或收购当地公司或当地优势企业合作等一直是跨国公司与实现上述目的的一个有效途径和习惯
For any multinational company, China, the largest potential market in the world, undoubtedly has a huge temptation and attraction. To seize the beach, market segmentation is what they dream. How to enter the Chinese market as soon as possible and make full use of China’s cheap labor force to create value are the major factors that multinational corporations must consider when implementing the globalization strategy. The direct shareholdings or the acquisition of local companies or the cooperation of local superior enterprises have always been an effective way for multinational corporations to achieve the above goals and habits