这几年,中国时装行业的经营渠道已经发生了非常大的改变。过去,很多经销商参加CHIC展难免盲目选择品牌,但现在,CHIC展实际上已经变成了一个给中小企业提供的平台,参加的大品牌越来越少了。所以如果现在还想把CHIC展作为一种平台的话,压力会越来越大。那么,渠道竞争的核心究竟是什么?品牌商如何来把控自己的渠道? In recent years, China’s fashion industry operating channels have undergone very big changes. In the past, many dealers to attend the CHIC Fair is inevitable blindly choose the brand, but now, CHIC show has actually become a platform for SMEs to participate in fewer and fewer major brands. So if you still want to CHIC show as a platform, then the pressure will be more and more. So, what is the core of channel competition? Brand how to control their own channels?