市场开发已经成为体育组织和大型体育赛事组织机构筹集资金的重要手段,作为一种商业行为,体育市场开发受到反垄断法律的规制。重点介绍了在美国和欧盟法下,体育市场开发中的门票销售、电视转播权销售以及赞助和特许经营等知识产权许可使用的方式是否构成协同行为和滥用市场地位的问题。 Market development has become an important means of raising funds for sports organizations and organizations of major sporting events. As a commercial practice, sports market development is regulated by antitrust laws. It highlights the issue of whether ticket sales, sales of television rights, licensing of sponsorship and franchising, etc., in the development of the sports market, under the United States and European Union laws, constitute a concerted act and abuse of market position.