瑞特运动巧克力与其竞争对手旗鼓相当的品质恐怕并不是他们在市场上获得传奇般持久成功的唯一原因——其成功必定也和瑞特巧克力标志性的方形有关,并与人类学意义上、人们对清晰明确的几何形式无比泛滥的同理心息息相关。瑞特运动巧克力就是以这样的方式进行包装:只要简单掰碎,就能看见巧克力块。在这一过程中,巧克力块被分成两块不同大小的长方形,并完全暴露在 Ritt’s sports chocolates are probably not the only reason they have marketed the legendary long-term success of the same quality as their rivals - and their success must have been tied to Reit’s iconic square of chocolate and, in anthropological sense, Clear-cut geometry is extremely relevant empathy. Reiter Sports Chocolate is packaged in such a way that chocolate bars can be seen as long as it is simply crushed. In the process, the chocolate bar is divided into two rectangles of different sizes and is completely exposed