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在互联网+背景下实现市场营销课程和创新创业教育的融合,有助于提升我国创新创业教育的整体水平,在强化学生专业能力培养的基础上推动学生的全面发展。文章从分析互联网+背景下市场营销课程与创新创业教育融合的可行性入手,简述了当前市场营销课程教学中存在问题,制定了几点互联网+背景下市场营销课程与创新创业教育融合的主要对策。
The integration of marketing courses and innovation and entrepreneurship education in the context of Internet + helps to improve the overall level of innovation and entrepreneurship education in our country and promotes the all-round development of students on the basis of strengthening students’ professional abilities. This article starts from the analysis of the feasibility of the integration of marketing course and innovation and entrepreneurship education under the background of Internet +, and briefly introduces the existing problems in the marketing course teaching and formulates the key points of the integration of marketing courses and innovation and entrepreneurship education under the background of Internet + Countermeasures.