概述从1997开始,民航的机票价格尝试从单一的价格体系向多级票价改革,在这个过程中航空公司和广大消费者并没有获得预期的利益。在1998重新允许折扣时,政策上限定只有团体旅客才能享受六折优惠折扣票价,漠视了消费市场上个体、散客等群体,无法进行以消费者需求为中心的市场细分 Overview Since 1997, airline ticket prices have been trying to move from a single price system to a multi-level fare reform. In the process, airlines and the vast majority of consumers did not receive the expected benefits. In 1998, re-allowing the discount, the policy limits only the group of travelers to enjoy a discount of 40% discount fare, ignoring the consumer market individuals, FIT and other groups, can not be consumer-focused market segmentation