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一、新的形势对中国公关教师提出了新的要求,比如,要对国际政治、经济、文化活动比较了解,对相关的外国法律、国际惯例较为熟悉,掌握电脑技术、办公自动化技术等。而现在许多公关教师对国际事务特别是对国际经济事务的了解十分有限,对现代办公自动化技术也未能掌握,因而无法适应新的形势。 二、公关专业硕士点太少、博士点则根本没有,不利于培养高层次
First, the new situation has set new demands on PR teachers in China. For example, they should have a better understanding of international political, economic and cultural activities, have more familiarity with relevant foreign laws and international practices, and possess computer technology and office automation technology. Nowadays, many public relations teachers know very little about international affairs, especially on international economic affairs, and they can not grasp the modern office automation technology so they can not adapt to the new situation. Second, the public relations professional master’s point is too small, doctoral point is not, is not conducive to cultivating high-level