燕赵都市报实行报网手机三媒一体运作,构建一种全新的出版形态。经过两年多的实践,本报已被打造成网站点击率、报纸发行、手机移动传媒用户三个分别超百万的全新多媒体。经营收入超过4个亿,年利润上亿元,蝉联中国500最具价值的品牌,报业转型获得了初步成功。从本报转型成功案例中,探索传统报业创办多媒体的发展理念和运作模式,希望对新媒体时代报业发展有所启迪。 Yanzhao Metropolis Daily newspaper net mobile phone operation of the three media to build a new form of publishing. After more than two years of practice, this newspaper has been hit into a website hits, newspaper distribution, mobile media users three were over millions of new multimedia. Operating income of more than 4 million, the annual profit of 100 million yuan, China 500 won the most valuable brands, newspaper restructuring has achieved initial success. From the successful cases of newspaper transformation, we explore the development concept and mode of operation for establishing traditional media in the hope of enlightening the development of newspaper industry in the new media era.