论文部分内容阅读
斗转星移,物是人非。今天又有多少企业敢说他的企业核心战略就是新产品战略?多少企业敢理直气壮说他是在真正做产品?又有多少企业将产品研发视为畏途坎道而患下“新产品恐惧症”?又有多少企业头脑发热,意气用事而染上“新产品动症”——大肆开发,盲目开发,因此胎死腹中,半途夭折又有几何?最为可怕的是一些企业对产品开发的冷漠症——“产品好好的,‘开’什么‘发’?”,“市场经济,是做市场,又不是做产品。”
Fighting stars, things are non-human. Today, how many companies dare to say that his core strategy is the new product strategy? How many companies dare to say that he is in the real product? And how many companies will product development as a terrible road suffer from “new product phobia” How many companies feverish, distracted and infected with “new product moving disease” - wanton development, blind development, so aborted, halfway die and geometry? The most frightening thing is that some companies on product development apathy - “The product is good, 'what's the' fat '?,” “The market economy is to make markets, not to make products.”