数字传媒事业的快速发展、民众对广播电视消费需求的不断变化以及平面传统媒体面临的竞争压力逐渐增大,使媒体资源整合及发展思路随之发生变化。由此产生的员工价值观念多元、利益分配多样等新情况将赋予传媒行业思想政治工作以新挑 The rapid development of the digital media industry, the ever-changing demand of the public for the consumption of radio and television and the increasing pressure of competition faced by the traditional print media make the media resources integration and development change with them. The resulting diversity of staff values, the diversity of interests and other new situations will give the media industry ideological and political work to new challenges