近年来,中国邮政不断推进与互联网的融合,让农民真正成为农村电子商务的最大受益者。笔者认为,面对农村电子商务发展的黄金期和关键期,邮政需要打好政策导向、运营平台、物流保障、人才培育、金融产品“五张牌”。争取地方政府扶持主动嵌入地方经济当前,我国的农村电商面临着网络基础设施不完善、配套政策疲软、网络覆盖率低、农民电脑网络知识匮乏等短板。近年来,京东、阿里巴巴、苏宁等企业在进军农村电商市场时, In recent years, China Post has continuously promoted the integration with the Internet and made farmers truly become the biggest beneficiaries of rural e-commerce. The author believes that in the face of the golden period and critical period for the development of rural e-commerce, the postal government needs to lay a good foundation for policy orientation, operation platform, logistics support, personnel training and financial products. Fight for Local Government to Proactively Embed Local Economy At present, the rural electricity suppliers in our country are confronted with shortcomings such as imperfect network infrastructures, weak supporting policies, low network coverage and lack of knowledge of peasants’ computer networks. In recent years, Jingdong, Alibaba, Suning and other companies to enter the rural electricity market,