纵观经济发展史,人类社会从产品经济时代发展到服务经济时代,再到如今的体验经济时代。所谓体验经济,根据美国学者派恩和吉尔摩的观点,是指企业以服务为重心,以商品为素材,为消费者创造出值得回忆的感受。伴随着经济型态的演进,消费者的需求和消费者的行为也发生着相应的 Throughout the history of economic development, human society has evolved from an era of product economy to an era of service economy and then an era of experiential economy. The so-called experience economy, according to the American scholar Pine and Gilmore’s point of view, refers to the service-centric enterprises to goods as the material for consumers to create a memorable feeling. With the evolution of economic patterns, consumer demand and consumer behavior also occurred corresponding