论文部分内容阅读
随着商品经济的发展,品牌商品的同质用途的替代品越来越多,但是独特的品牌之所以有交大的的市场,较高的市场占有率是因为其品牌价值。作为品牌的外在形象的包装在商品的知名度与美誉度中起着举足轻重的作用。随着商品市场竞争的加剧,品牌包装的个性化与独特化也越来越受到关注,品牌包装的效益日益凸显出来。本文主要分析了品牌包装的视觉要素设计。
With the development of the commodity economy, there are more and more substitutes for the homogeneous use of branded goods, but the unique brands have the market of Jiaotong University and the higher market share because of their brand value. Packaging as an external image of the brand plays a decisive role in the popularity and reputation of the product. With the aggravation of competition in the commodity market, more and more attention has been paid to the individualization and uniqueness of the brand packaging. The benefits of the brand packaging have become increasingly prominent. This article analyzes the visual elements of brand packaging design.