企业文化这一概念最早产生于上世纪80年代,有学者认为,企业文化是在企业成员相互作用的过程中形成的,为大多数成员所认同,并用来教育新成员的一套价值体系。也有学者认为,企业文化是企业理念、企业制度、企业形象等的聚合,形成企业的行为规范和独特的风格模式,表现为企业怎么待人和怎么做事。作为企业的宝贵财富和不可替代产品,企业文化在企业的发展,员工素质的形成,以及企业的品牌打 The concept of corporate culture first came into being in the 1980s. Some scholars think that corporate culture is a set of value system formed by the interaction of enterprise members, accepted by most members and used to educate new members. Some scholars believe that corporate culture is the polymerization of corporate philosophy, enterprise system and corporate image, forming a corporate code of conduct and a unique style of pattern, which shows how enterprises treat people and how to do things. As an enterprise’s valuable wealth and irreplaceable products, corporate culture in the development of enterprises, the formation of the quality of staff, as well as corporate brand-name fight