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开发阶段销售阶段物业管理阶段的营销策划据有关资料表明,截至1995年10月,我国商品房积压总量已达4232万 m~2。导致商品房大量积压的原因,除了房地产产品结构不合理、商品房价过高、有效需求不足外,房地产营销策划的脱节也是重要原因。特别是房地产市场已转向买方市场,各房地产企业应把目光投向自己生产的产品——房屋本身的品质上,把走出困境的希望寄托在提高产品与服务质量来打开市场大门的营销策划
According to relevant data, as of October 1995, the total backlog of commercial housing in China reached 42.32 million m 2. Resulting in a large backlog of real estate reasons, in addition to unreasonable real estate product structure, commodity prices are too high, effective demand is not enough, the real estate marketing planning is also an important reason for the disconnect. In particular, the real estate market has shifted to the buyer’s market. All real estate enterprises should look to the products they produce - the quality of the houses themselves, and pin their hopes of getting out of the woods to open the marketing door of the market by improving the quality of products and services