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企业文化对其经济发展有重要的促进作用,为企业营造良好文化氛围,从而提高企业的核心竞争力。企业文化建设在很大程度上影响企业的发展,品牌文化建设是企业实现发展的关键,而思想政治工作在企业的品牌文化建设中发挥着重要的作用。本文就企业思想政治工作在品牌文化建设中发挥的作用进行分析与研究,为企业品牌文化建设对企业的健康稳定发展提供理论依据。
Corporate culture plays an important role in promoting its economic development, creating a good cultural atmosphere for enterprises and improving their core competitiveness. The construction of enterprise culture affects the development of enterprises to a large extent. The construction of brand culture is the key to the development of enterprises, and the ideological and political work plays an important role in the building of enterprise brand culture. This article analyzes and studies the role of ideological and political work in the building of brand culture and provides a theoretical basis for the healthy and stable development of the enterprise for the establishment of corporate brand culture.