中国烟草多年来一直没有突破“走出去”瓶颈,本文通过梳理、剖析影响烟草国际化的重要变量,对比国外烟草公司的成功经验,指出采取大规模跨国并购和联盟战略才是烟草企业突破困局的出路所在,同时烟草行业还需通过改革和理顺现有体制来保障此战略的实施。 Through analyzing and analyzing the important variables that affect the internationalization of tobacco and comparing the successful experience of foreign tobacco companies, this paper points out that it is a breakthrough for tobacco companies to adopt large-scale cross-border M & A and alliance strategies Difficult situation out of the road, while the tobacco industry also need to reform and rationalize the existing system to protect the implementation of this strategy.