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众所周知,“美”的创造是一切视觉形态设计最根本的原则之一,历经了各个时期审美思想的发展与演变,人们对形态“美”的判断和评价已形成了三种最基本的准则:一是注重形态自身形式的特殊结构与组织关系, 即“形式美”,其中包括比例、大小、对比、节奏、韵律等因素。二是强调形态的表现特征,即“表现美”。它关系到形态审美所表现
It is well known that the creation of “beauty” is one of the most fundamental principles of all visual modality design. After the development and evolution of aesthetic thought in various periods, people have formed the three most basic norms in judging and evaluating the “beauty” of form: First, pay attention to the form of its own special form of organization and organizational relations, that is, “the beauty of form”, including the proportion, size, contrast, rhythm, rhythm and other factors. The second is to emphasize the morphological characteristics of performance, that is, “the performance of beauty.” It is related to the performance of aesthetic form