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手球对于众多中国的体育迷来说,也许是一个陌生的概念,因此这似乎也吸引不了那些意欲在体育领域一展身手的商家们的目光。中国商家关于投资的思维定式是一拥齐上热炒本已很热门项目,即所谓“锦上添花者众,而雪中送炭者鲜”。这种投资取向本身是无可厚非的,因为毕竟轻车熟路的风险比另辟蹊径显然要小得多。但从另一方面讲,一个项目的发展潜力才应是商家投资的主要参考系数。而目前尚“养在深闺人未识”的手球运动无疑具有这种潜力。
Handball may be an alien concept for many Chinese sports fans, so it does not seem to appeal to the attention of those who want to work in sports. Chinese businessmen on the investment style of thinking is a popular hot already popular project, the so-called “icing on the cake, while the snow is fresh.” This investment orientation itself is understandable, because after all, the risk of getting along well is obviously much smaller than the alternative. But on the other hand, the development potential of a project should be the main reference factor for business investment. At present, there is no doubt that this “handball game in which the purdah does not know” has such potential.