受2月春节消费大季影响,与上一季度相比,2005年第一季度的中国平面广告投放总量较上一季度大幅增长,与去年同期相比,本季度的增长幅度也大大超过了去年的平均增长水平,在广告量排名上更呈现出二线城市增长快,汽车、家电、移动电话出现负增长,保健品、药品增幅大等新变化。 Affected by the Spring Festival consumer spending season in February, compared with the previous quarter, the first quarter of 2005, China’s total volume of print ads significantly increased over the previous quarter, with the same period last year, the quarter’s growth rate also greatly exceeded Last year’s average level of growth showed more rapid changes in the rankings of second-tier cities such as the rapid growth of second-tier cities, the negative growth of automobiles, home appliances and mobile phones, and the large increase in health products and medicines.